The Unify Group is an independent energy consultancy, a specialist in a complex and niche area of the energy sector. They needed a clearer and more compelling way to communicate what they do. Their existing website was dense and difficult to navigate, making it hard for potential clients to truly understand their value.

 

As part of the Herringbone Digital team, I collaborated with the Unify team to better understand the services they offer, their target clients and the areas of focus that were most important to them. Through in-depth keyword research and competitor analysis, I ensured the renewed content would not only resonate with readers but also perform well in search rankings.

 

All of this enabled me to update the web content to complement their rebrand and ensure their services are easy to find online.