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Producing marketing materials for BTG Travel
Bridge The Gap (BTG) Travel Management is a group travel management consultancy specialising in coordinating corporate, educational and sporting travel.
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As Content Marketing and SEO Copywriter for Herringbone Digital, I create a diverse range of marketing assets for BTG Travel Management, including web content, blog posts, case studies and newsletters, each tailored to showcase their industry expertise and build trust with potential clients.
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Every piece of content is crafted with performance in mind, incorporating targeted SEO keywords and internal linking strategies. I also conduct regular industry research and competitor analysis to ensure all content reflects current trends and keeps BTG ahead of the curve in the fast-moving travel landscape.